Jun 19, 2013
The Look Company and the Qatar Olympic Committee are pleased to announce their latest and most innovative environmental awareness Joint Venture yet! MOGWear® is the re-purposing of printed textile fabrics used as Event Branding by re-sewing the fabric into new usable items such as MOGart, iPad covers, grow bags, and backpacks.
MOGWear® is the re-purposing of printed textile fabrics used as Event Branding by re-sewing the fabric into new usable items such as MOGart, iPad covers, grow bags, and backpacks.
In the GCC region it is estimated that upwards of 120 million tons of waste is sent to the landﬁ lls each year. With this number increasing at a rapid pace it’s time to look at how we can reduce our waste to land ﬁll.
The Look Company and the Qatar Olympic Committee recognized this ever growing problem and realized it had a means to ﬁ nd a solution within its own backyard….MOGWear®.
What is the MOGWear® Programme?
The Qatar Olympic Committee and The Look Company have partnered together to develop a re-purposing program that allows all organisation’s the ability to help save the environment by reusing the Branding elements made of fabric, as a post event and legacy programme. This includes all Mega-Events, conferences, and brand rollout’s across the country that can be repurposed. This program offers the community and Corporate Qatar in this case, a means to get involved in the Waste we produce, by ﬁ nding innovative ways to re-purpose the branded textiles into useful “second life” items. Many of which could be tailored pre-games time for the corporate clients needs ie. a phone or communications company may choose tablet or stylish phone covers , or an Energy company may choose decomposing grow bags for tree seedlings, or carrying bags for their upcoming trade show. All individuals , community’s , corporations have a need to help the Environment, even as a way to raise funds for their favourite causes or grass roots sports league.
The Look Company and the Qatar Olympic Committee signed a 10 year agreement in November of 2012 during the annual Aspire4Sport conference held in Doha, Qatar. During a press conference between His Excellency Sheikh Saoud Bin Abdulrahman Al-Thani – General Secretary of the Qatar Olympic Committee and Ed Burke – CEO of The Look Company, the two organizations conﬁ rmed that MOGWear® was not only to be promoted locally but the organizations desire to take this programme internationally. “As a member of the Sport and Environment Committee of the International Olympic Committee, I will urge the IOC to take this concept to the rest of the world,” Sheikh Saoud said.
How MOGWear® Program Works.
- At the end an event or a conference, The Look Company collects all branded fabrics
- The fabric then gets cleaned, stored and ready for custom design and tailoring, many times already predesigned into the Look of the Games or brand guidelines.
- The MOGWear® products have a wide variety of designs and functionality all depending on the objectives of the corporate or organizations who is re-purposing the materials
Examples of some of the products The Look Company currently are able to re-purpose are:
Messenger bags, Stylish wall art, Tablet covers, Mobile phone covers, Grocery bags, Tote bags, String bags, Back packs, business card holders, even outdoor Beach or Patio Umbrellas!
The Qatar Olympic Committee and The Look Company are currently looking to grow the awareness of this programme and are looking for corporations and Sport Federations to get involved and be a part of this growing solution in Qatar.
If after reading this article you are interested in becoming a part of this New and Exciting Environmental initiative please write to: email@example.com and provide your name, contact number and enquiry questions.