Dec 13, 2010
(December 2010) Qatar has just made history! Her Excellency Sheikha Mozah bin Nasser Al Misnad said it best, “When?”...... “When do you think is the right time for the World Cup to come to the Middle East?”…… “The time has come, the time is now!” The FIFA Executive Committee has chosen Qatar to host the 2022 FIFA World CupTM, as FIFA President Joseph S. Blatter announced Thursday, December 2, 2010 in Zurich, Switzerland.
The Look Company has had the pleasure of working with the Qatar 2022 Bid Committee over the past year and a half in support of the FIFA bid and is proud to have been part of making history in Qatar. TLC outfitted Qatar with custom branded HD printed Look solutions in anticipation for the vote. The Look Company produced over 6000 fabric banners bearing Qatar’s bid theme, created numerous wall and building wraps, custom gantry & stadium treatments and even displayed interactive exhibits.
“We have been crossing our fingers and toes since Qatar put in their bid for the 2022 World Cup, we couldn’t be more thrilled for Qatar with the results.” Ed Burke, CEO of The Look Company explains, “Our Middle East office currently resides in Doha, Qatar and we have taken part in many unique sporting events here including the 2006 Asian Games, 2008 Qatar Masters and 2009 Sony Ericsson WTA Tour. It’s been exciting to witness first hand how Qatar has gained global recognition within the international sporting world as a major sports/event destination.”
“This is only the beginning, we are looking forward to see how Qatar will transform over the next 12 years leading up to the 2022 FIFA World Cup. Within the past 2-decades Qatar has invested in becoming a world-class leader of staging up-scale sporting events, we couldn’t be happier with this movement” Said Amy Burke, General Manager of The Look Company Middle East.
The Look Company would like to congratulate HH the Emir Sheikh Hamad Bin Khalifa Al Thani for his vision and commitment into turning Qatar into the sport capital of the world and HE sheikh Mohammed Bin Khalifa Al Thani and the entire world cup bid team for their outstanding work preparing a winning World Cup Bid!!