The Look Company Sparks Fabric Interest of Highway 400 commuters

Dec 10, 2010

Author: Matt Morris

(December 2010) Recently The Look Company produced an astounding 110ft by 18ft fabric building wrap for all eyes to see at their North American headquarters in Innisfil, On. The wrap was strategically placed on the west exterior wall of the building which is visible to more then 90, 000 commuters traveling through this busy stretch of King’s Highway 400 daily. For this project, The Look Company produced and installed custom engineered Look-Ware hardware and created the large format fabric panel. TLC’s digitally printed Outdoor Polywovin HD fabric was chosen due to its vivacious color intensity, vibrant image quality and fabric longevity.

“Our new Innisfil production facility allows us direct exposure to Hwy 400, one of Ontario’s busiest major highways. We wanted to showcase our capabilities for our own community to see, we do this type of work world-wide and it’s something we wanted to do here, on our own premises,” said Scott Anderson, President and COO of The Look Company North America. “We couldn’t be more pleased with the response, over the past few weeks people haven’t stopped walking in the door and calling us asking “Can you print “this on that” for us?”

Established in 1998 in Barrie, Ontario, The Look Company moved to their current location in late 2009 to offer unparalleled performance and quality and to be able to satisfy the growth of the digital fabric printing demand. TLC has had an overwhelming response since the installation of the fabric building wrap and are thrilled to be generating so much local interest in their business.   

For more Information Contact:

Matthew Morris

Marketing Communications

The Look Group of Companies

Tel: (705) 431 800

E-mail: matt@thelookteam.com

Established in 1998 in Barrie, Ontario, The Look Company has studios and facilities in Innisfil, Ontario and Doha, Qatar. Through the use of world leading Look-Fabrics™ and engineered Look-Ware™ hardware solutions, The Look Company delivers the “Look of the Event” branding and visual communications, producing everything from single displays or wall treatments to full turn-key end-to-end solutions for sport and corporate events. The Look Company’s experiences with many of the most prestigious global events allow us to bring visions to life and deliver solutions that are ground-breaking and unique to the industry

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